Korean skincare is known for its innovative formulas and focus on skin care rather than just temporary solutions. Using natural, gentle ingredients such as ginseng, green tea and centella asiatica, K-beauty helps hydrate, soothe and protect skin from external damage.

The products are designed to deeply nourish the skin and provide long-lasting results, while the famous multi-layered routine ensures a radiant, healthy complexion.

A key feature of K-beauty is the use of gentle yet effective ingredients such as centella asiatica, ginseng and snail mucilage, which soothe, hydrate and repair the skin. Specific products such as essences, serums and sheet masks play a big role in building hydrated and well-cared for skin. With a focus on prevention, Korean skincare products often emphasise protection against sun damage and ageing, with lightweight formulas suitable for daily use.